Component 10

Employee Engagement, Communication & Measurement

Are employees using the plan the way it was designed—and can we prove the strategy is working?

Clear definition

Employee engagement, communication and measurement make benefits understandable and connect plan initiatives to defined financial, clinical and experience outcomes.

What to measure

Evidence before assumptions.

Benefits literacy
Program adoption
Employee satisfaction
Financial and clinical outcomes

Common mistakes

What weakens performance.

Concentrating communication at open enrollment
Launching programs without measurable objectives
Confusing utilization with successful engagement

High-performance practices

Build a deliberate approach.

Create year-round education tied to decisions employees face

Define KPIs before implementing major initiatives

Review outcomes and adjust programs based on evidence

Book connection

Chapters 25–29: Sustaining performance

Chapters 25–29

These chapters connect benefit communication to adoption, outcomes and a continuous measurement loop.

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Health Plan Score connection

Employee Engagement & Measurement

Are communication, adoption and outcomes measured throughout the year—not only at enrollment?

A lower score suggests defining program KPIs and building employee communication around meaningful care moments.

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Employer Benefits IQ resource

Benefits Communication Planner

A printable Employer Benefits IQ worksheet for defining the decision, evidence, accountable owner and review cadence.

Download the component workbook

Author perspective

By Corry Hull, REBC, CSFS — Author, The High Performance Health Plan and Founder, Employer Benefits IQ.

Explore the Health Plan Score